The bookmakers say that they were 'surprised' by the Treasury's decision, while a spokesperson from Ladbrokes it 'had not been thought through'. The Association of British Bookmakers joined the campaign promising that it would be 'lobbying hard' to overturn the higher duty. "We are assessing the extent of the damage the Budget will cause the industry. What's clear is that it has put thousands of jobs at risk almost immediately," the organisation said.
Since Wednesday, shares in William Hill and Ladbrokes, Britain's two leading bookmakers, have plummeted, with total loss of value standing at around us$ 826 million.