Trimark launches new games live with bet365

What games have gone live and can you tell us a little about them?

Trimark has recently had its first 10 scratchcards go live with leading operator, bet365. The results have exceeded expectations. The titles are:

- The Amazing Circus

- Astro

- Beauty Salon

- Geisha Memoirs

- Haunted Mansion

- Hillbilly Haven

- Pirate's Treasure Trove

- Shopping Spree

- Tiki Treasure

- Rockstar Riches

Each of the games has a variable/random multiplier, paying the player up to five times their stake for each win. The themes are diverse and vibrant with something for everyone. While the games are simple to understand and fun to play, they’re well-considered and optimised for mobile, tablet and desktop.

It would be worth checking these out on Odobo Play for more of a sense of how these play and the different themes. The games are available for real-money play in the Games section of bet365 on mobile.

Whom else do you supply games through?

Currently, our scratch cards are available exclusively through Odobo. We do have some mini slot games produced in Flash available elsewhere but our focus is very much on HTML5 games that are optimised for the way players are now looking to play the games they enjoy i.e. via mobile as well as desktop. 

We looked for a niche that others weren’t catering for, that doesn’t mean we’ll only be producing scratch cards moving forwards, but they’ve proven to be hits with the players.

We are excited about our relationship with Odobo.  Odobo got us live with one of the largest gaming operators in the industry - mission accomplished!  Having a strong partner makes all the difference as it allows us to focus our efforts and resources on making popular games. Odobo have exceeded our expectations and over-delivered on everything they have promised. Working with Odobo has provided a business opportunity for Trimark that was previously unavailable. We are now focussed on building upon this foundation.

Tell us about your future plans?

We have two new scratchcards in certification that we’ll be releasing soon:

- Knights of Atlantis

- Sky Kingdom

Both have strong themes and great visuals so we’re excited about getting these new games to market.

We also have multiple concepts in the pipeline that we’ll be working on shortly including bringing our popular Facebook game "Loteria" to real-money play. Loteria is one of the most popular games in Mexico and Spain - a version of bingo that is played with cards that are each illustrated with colourful characters and symbols.  Although tens of millions of people will have grown up playing the game, you don't have to have that background to immediately understand and appreciate the game. The game has been very popular for us on Facebook and we are now applying the learnings from there to bring the game to the Odobo platform. We have a few other surprising concepts in the pipeline so watch this space.