“We plan to keep adding content to High 5 Casino on a regular basis”

As the first online casinos went live in New Jersey, how was the debut of High 5? What online games have you launched in the state?  How has been your experience in New Jersey with the recent launch of online content so far? 
Currently a small subset of our games is available in almost every New Jersey online casino. We’ve heard extremely positive feedback regarding the performance of those games. But we’re more excited about a larger partnership we recently signed with Caesars to integrate Vault, our remote game server that contains the vast majority of our game brands, into Caesars’ online casinos. 

What can you tell us about the deal? 
We believe Caesars, which has a proven land-based track record, a great brand and loyal customers, will be a great first partner for Vault. We also are in talks to integrate Vault into many other New Jersey online casinos, and we look forward to further distributing our game brands to other U.S. states and Europe.

What are your expectations and perspectives for the future? 
I’m very optimistic about the direction of the industry. I think we’re going to see a continued rollout of online gaming in the United States. New Jersey, Delaware, and Nevada have proven to Americans what Europeans in regulated jurisdictions like Italy have already learned: that online gaming can be done effectively and, most importantly for us, responsibly. 

The continued expansion of online gaming should provide opportunities for High 5 Games to introduce our game brands all over the world to younger adults than you typically see in land-based casinos. 

High 5 Games ended 2013 with the release of four new slot games on Facebook. What are your future plans on social gaming, considering that High 5 Casino is one of the best-performing games on Facebook? 
It’s going to be a busy and exciting year. We plan to keep adding content to High 5 Casino on a regular basis. We have a library of hundreds of games – many slot games but some other casino games as well – built on proven math models that we want our social players to experience. We launched H5C with 14 games in September 2012. Today H5C has 80 high-quality games, including many brand-new releases, and our Asian-themed social casino Shake the Sky has 16. No social casino publisher has more real casino games than we do. 

We’re also going to keep building our players’ trust. That means continuing not to market to minors – we only allow players 18 and older to play our social casinos – and continuing not to use predetermined wins in our games. A risk of using real odds in social casinos is that some players will have poor luck on their first visit and will never return. We view that risk as a cost of providing all of our players an authentic casino experience and building player trust in the integrity of our game brands.

The firm has recently exhibited at ICE London. What products have you unveiled at the show? 
For us, ICE was an opportunity to demonstrate our content to a wide audience and to show that audience how Vault, our new premier remote game server, could be a benefit to their business. 

With Vault, we’ve taken our extensive library of industry-leading game brands and have made them available, in a plug-and-play format, to RMG operators. These are brands that have already proven their RMG bona fides in leading land-based casinos around the world. They are brands that players look for in RMG environments but that can’t currently be found find in online casinos. 

Vault gives operators access to the vast majority of the most popular and proven H5G brands from the land-based and social casino environments. It was extremely well-received by ICE attendees.