“Customers had the chance to see the benefits of the combination of Scientific Games with WMS”

How did ICE visitors respond to the merger of Scientific Games with WMS and Williams Interactive?
Customers had the chance to see the benefits of the combination of Scientific Games with WMS, and the wider range of products and services that we can now offer. Customers were able to see how the larger scale of the combined organization serves to position us as a global leader within our industry.

In your opinion, what is the most ground-breaking product you have recently launched? Why?
WMS is focused on delivering value to casino operators throughout the world with a full range of gaming solutions, emphasizing the enhanced graphics and player engagement enabled by the next-generation CPU-NXT3 operating platform, and the Blade and Gamefield xD cabinets. These cabinets are among the industry’s strongest performers, capturing player attention and reaffirming WMS as a leader in content and innovation. Also, the Blade Stepper, launching now and introduced for the first time in Europe at ICE, was designed to combine the authenticity and thrill specific to classic mechanical reel play with features that fit seamlessly on today’s casino floors. The Blade Stepper themes, with both high and low denominations available, provide the player with a pure gambling experience centered around winning jackpots.

Upcoming at G2E Asia 2014 we will have the chance to highlight our products tailored to the Asian marketplace. WMS is excited to present our new Asian Blade themes developed specifically with the needs of this market in mind, including the Any Way Fortune Ruler theme, Extreme Symbols Spirit of Dragon and Horse theme, and 5x4 Reels Mu Guiying and Rich Little Piggies themes. In addition, we will be showcasing our Local Area Progressive Yi Lu Fa games: the Far East Fortunes Deluxe, Dragon’s Legend, and Wishing You Fortune themes.

How has your presence evolved in Europe in the last couple of years?
In recent years Europe has been immersed in a recession, and now it seems that the economic environment may be improving. This comes at the right time for us, as we have launched these platforms that are setting new standards for performance. I feel optimistic about the future, both as a slot manufacturer and as a resident of a European country.

What are your next plans?
Our next steps as an organization are to continue the process of combining the talent of Scientific Games and WMS, and further expanding our varied product portfolio to build a world -class, international distribution network. Utilizing the resources of both organizations will allow us to expand our global coverage and enable us to offer our customers a wider range of products and services and a deeper catalogue of innovative content. The larger scale of the combined organization will provide a complete gaming solution that can be leveraged to reach players where they are, when they want to play, and in the channel they choose.