“We had an extraordinary response to our Virtual Sports products at ICE”

How did ICE's visitors react to your 10th Virtual Sport for land-based, online and mobile betting and lottery?

We had an extraordinary response to our Virtual Sports products at the show; in particular the new Virtual Basketball game, which is our 10th sport and will soon be available for retail, online and mobile betting.

We have premium Virtual Sports products that generate twice as much income as imitation products and we are always innovating to ensure that Inspired’s graphics are the best available in the industry. Many customers thought that the animation of the basketball players was our most realistic yet. You can watch the demo video here. We also had an amazing freestyle basketball player doing tricks at the Inspired stand – our focus is always to entertain.

What can you tell us about BetBox and about its market in Europe?

We processed an incredible 680 bets in three days via our BetBOX kiosks and cashiers and I’m sure it would have been more if we’d been allowing more than one bet per person – it was getting quite competitive! BetBOX must have been the most demonstrated product at the show.

The demand for BetBOX is particularly strong from both sports betting operators who want to add Virtual Sports to their current sporting schedule and from non-sporting venues who want to introduce a fun and high frequency sports betting product, often as part of a bar and entertainment area. Inspired’s Virtual Sports appeal to a wide range of players, from sports betting fans to groups of occasional gamblers.

BetBOX is a full Bet Management Solution (BMS) that allows any operator to easily set up and manage Virtual Sports betting and have total control over the schedule and the margins. With BetBOX operators can schedule events for every 4 minutes, 24/7, providing a constant source of fun community entertainment in their venues.

Enada Rimini will be your next exhibition. How are you preparing for it?

There will be many Inspired innovations this year at the Enada show. The main focus will be on our Virtual Sports product, as Inspired is the main supplier of Virtual Sports for retail, online and mobile to Italian concessionaires. Many of our customers will also be exhibiting our Virtual Sports at the show to demonstrate the strength of their product range, and confirming our position as the number one partner of choice for the Italian market. 

Visitors will be able to place their bets on Inspired Virtual Sports via our BetBOX kiosks and cashiers. There will be exciting competitions every day for the chance to win fantastic prizes. I can’t reveal all the secret details as yet!

Inspired will also be showcasing the widest range of approved VLTs cabinets, including Storm HD, and Inspired’s HD games portfolio. In particular we are very excited to launch a fantastic and colourful Inspired VLT game Jungle Bucks in Italy too. This game, set in a jungle with funny characters and Free Spins bonus features, is already a hit game in different worldwide markets such as Colombia, Mexico and the UK, and we look forward to receiving the same, if not stronger, response from the Italian players too.

Focusing on making Inspired’s games available for all players, we are also showcasing our newest games for Comma 6a. Diamond Goddess, Reel Spinner, Temple of Treasure, Merlin, Splash the Cash and Showtime are all now available for Comma 6a players via our partnerships with Nazionale Elettronica and Tecnoplay.

Last but not least are our online and mobile virtual sports and HTML5 slots games for online and mobile showcasing our entertaining White Knight and Bubble Agent games. Our HTML5 games are powered by Inspired’s Virgo Remote Game Server (RGS), which allows any operator to easily integrate Inspired and third-party games to their existing online and mobile platforms.  

We are looking forward to seeing you at Enada Rimini, 19-21 March – Inspired’s stand is located in hall C7, booth 34.