Novomatic’s product innovations were a big hit at ICE

London’s ExCeL, for the second time, was the host venue for ICE, the event that is the focus of the entire global gaming industry. With a new floor layout this year (ICE this year used sections of both the South and North halls of ExCeL) Novomatic , the show’s largest exhibitor with a massive 4,500 sqm of booth space, took the show’s most prominent position by occupying the central south hall from its visitor entry points and along the entire depth of the hall.
Novomatic  brought a wide range of its subsidiary companies to London. The Astra Gaming Group (Astra Games, Bell-Fruit Games, Empire Games, Gamestec and Mazooma Interactive Games) welcomed visitors at the entrance, then Admiral Sportwetten, JVH exploitatie, Eurocoin gaming, Octavian and Novomatic  Gaming Spain stood shoulder to shoulder alongside a dedicated Online gaming area that featured Greentube, iGaming2Go and the latest member of the Novomatic  family, Betware with its online lottery solutions. The main booth section featured the full range of gaming innovations from Austrian Gaming Industries GmbH (AGI), including an extended Roulette area, new cabinet presentations as well as jackpot, game and casino management as well as cash handling system launches. One particularly exciting display was be the first ‘live’ showing of NBS, the Novomatic  Biometric Systems.

Admiral Sportwetten presented its broad product portfolio, including the Admiral Absolute Vision system, a range of sportsbetting terminals and mobile betting solutions.

Together with the AGI team, representatives from many of the Novomatic  Group’s subsidiary companies from around the world came together at ICE; covering Europe, Asia, Latin America, USA and Africa. Each of these teams were excited to meet their customers, make new contacts and revealing exciting new product innovations such as new cabinets, new systems and new games as well as games compendiums.

New Cabinets
Novostar V.I.P. The latest evolution of the Novostar slant top cabinet is now designed into the V.I.P. configuration to bring the biggest slot gaming attraction onto the gaming floor. This V.I.P. cabinet is further upgraded by a giant 46” upper screen positioned at the perfect ergonomic distance for supreme game play. The featured Crown V.I.P. chair with integrated sound system completes the thrilling gaming experience of this unique cabinet innovation

New Games, Game Compendiums & Jackpots
With new additions to the Novo Line and Coolfire II game compendium ranges, the completely new Superia Games game mixes as well as a plethora of individual game titles, games were right at the forefront of the Novomatic  ICE presentation. More than 50 new games titles (a new record for Novomatic ) were presented at the London show either as single games or in sophisticated multi-game mixes. Among them are dedicated ‘Themed Slots’ that are an ideal fit to create themed jackpot banks with the Marilyn Jackpot, the Elvis-themed Real King Jackpot or brand new the Ancient Egypt-style Kingdom of RA Jackpot. Also the new hybrid jackpot Jewels Factory celebrates its premiere in London – pioneering the first time ever combination of a Community Jackpot and Mystery Jackpot …all in one product.

New: Panther Roulette
The evolution of the original and hugely successful Pinball Roulette was staged at ICE with the Panther Roulette and Panther Roulette II. The Panther Roulette comes with a new Autostart button on the right hand side of the hand rest for increased player comfort. The Panther Roulette II additionally features a second 32” full HD screen in a vertical position on top of the machine with Flip Screen functionality. Both versions are available with a comprehensive multi-game offering of 23 HD video slot games and attracted a great deal of positive reaction during ICE.

New: Novomatic  Biometric Systems 
Biometrics are the ultimate tool to progress the unique identification of an individual and Novomatic  has developed, in-house, Novomatic  Biometric Systems (NBS) to facilitate a modern approach to contemporary demands in and beyond the gaming industry. At ICE, the Novomatic Biometric Systems consisted of a modified fingerprint scanner, a local server and, in order to link multiple sites, a central server. Significantly, all existing Novomatic  products are already ‘NBS ready’, meaning that they can be easily and quickly upgraded and networked. By guests having their gaming-specific identification and preferences quite literally ‘at their fingertip’ Novomatic has once again advanced the methodology of Responsible Gaming practice

New: Novomatic  Remote Play

First seen at last year’s G2E show in Las Vegas and then also at the recent inaugural Macao Gaming Show Novomatic ’s modern WLAN casino gaming solution Novomatic  Remote Play was featured at ICE 2014, now with a whole range of new product features.

This secure portable tablet PC gaming solution provides new possibilities for casino operators to offer their guests comfort, service and mobility. Via the casino’s securely configured tablets guests can play their favourite Novomatic Novo Line machines and games everywhere within the casino’s WLAN reach while they move around freely. The latest product development now provides guests with a thrilling range of new product features (such as the ability to play slots and electronic live games via the tablet PC as well as two slot machines simultaneously) that make Novomatic Remote Play the ultimate comprehensive casino gaming and service solution. Visitors at ICE could see and try the newly enhanced version of Novomatic Remote Play for themselves and were thrilled by the new possibilities that the system offers.

Novomatic had once again provided the global gaming industry with a fascinating range of new products and solutions. Those novelties served to attract, interest and inspire the literally thousands of ICE visitors that descended on the Novomatic booth during the whole three days of the world’s greatest gaming expo.

Jens Halle, Managing Director AGI, underlined the importance of this year’s ICE Totally Gaming: “The show organisers deserve congratulations for an excellent event. The new floor layout was a great improvement and we greatly appreciated the new record attendance that the show set ... particularly in view of the transport difficulties that existed in London for two of the show days. Most importantly, ICE was the showcase for a huge variety of new product innovations from Novomatic  and the response that we received from visitors was both extremely positive and highly encouraging.”