“We managed to strike some interesting deals at ICE”

How was your celebration of the 20th anniversary of your 100% PVC plastic cards at ICE? How did visitors respond?
Celebrating a new year is always special, and celebrating it at ICE is even more special. Visitors were very interested in knowing more about the origins of the 100% plastic cards.

Did you reach any new deals at the show?
For our type of product and in an already consolidated market such as Europe, I would say that, traditionally, ICE is not an event in which deals are closed. Usually the success of the show is measured by the number of visitors we have. Anyway, and having said that, we managed to strike some interesting deals.

What type of operators visited your booth? 
We had a great number of British operators that showed interest in our Bee Electronic Shoe for Baccarat games, and in our Pre-Shuffled cards. We also had visitors from across the European continent and, to a lesser extent, from Asia, Africa and Latin America.

Beyond your experiences at your stand, what did you think of the show in general? What caught your eye the most? What was the mood of visitors like?
Our feeling is that the show is growing at a steady rate, especially boosted by the online sector. We were not very satisfied with the decision to consign live gaming visitors like ourselves to a corner of the show, because, in our view this had a detrimental effect on visitor numbers. And regarding the mood of the visitors I would say that it is starting to improve. We are now seeing some signs of recovery.