SG Gaming showcased its exclusive content at ICE

SG Gaming exhibited a range of new content and initiatives across a range of platforms, as well as titles that are available exclusively to SG Gaming customers. 

Part of the exclusive content were proven titles from WMS and Williams Interactive, which will soon be available to SG Gaming customers following Scientific Games’ acquisition of WMS Industries in October 2013. 

The SG Gaming, WMS and Williams Interactive stands will be alongside each other this year, making it easy to experience the expanded range of product offerings.

SG Gaming also demonstrated its self-service betting terminals (SSBTs) developed in partnership with Best Gaming Technology, as well as its wide range of cabinets including the T8, Infinity and the new Clarity terminal. 

“We are constantly pushing the boundaries of content innovation and redefining what is thought of as possible in the gaming industry. We’ll be showcasing our latest range of innovative titles at ICE which includes a sneak preview of our 2014 gaming machine portfolio and our cross-platform content offering, including some proven WMS titles. We’ll also be showing off our enhanced platform and cabinet innovations for 2014,” said Phil Horne, Group Managing Director of SG Gaming U.K.

“ICE will be the first time we are demonstrating our new self-service betting terminals that we are now offering to the LBO estate as an option. SG Connect, our comprehensive field-based support service, will also be at our stand in force. With so much going on, it is an exciting time for our business.”