Bally Wulff had a successful debut at ICE in London

"For instance, the great success achieved by our Italian products was borne out by the large number of important customers who visited our stand at the exhibition. It's really fun to see how popular the Bally Wulff brand is internationally as well!" 

In particular, the adaptation of the successful games Magic Book and Burn the Sevens has really put the Bally Wulff brand firmly on the map in Italy over the last few months. Yet another promising game, Sarah Lane was also launched in London as a special treat for all customers. The company's high level of activity in other European countries over the past few months was reflected by the large number of visitors to its stand. Bally Wulff has already demonstrated its creative potential to great effect in Spain. In addition, product highlights for the German market such the double jackpot Red Hot Firepot machine, the Action Star 5 gaming package or Bally Wulffnet.pro management software were very well received at ICE. So much so, that the Bally Wulff stand quickly became a meeting point for customers, partners and journalists.

Lars Rogge adds: "The feedback that we received at ICE confirms the total acceptance of our products, the high level of interest among buyers and the generally positive response from current and future international partners."

As a result, the company from Berlin is more than happy with its very successful showing at ICE and is already preparing for upcoming trade fairs in Italy and Spain, where it will also showcase its highly competitive product offering. 

ICE in London is a must for every fan of gaming and entertainment of all kinds. This year's event saw a total of 503 exhibitors from 57 countries come to the EXCEL centre to present a whole range of exciting gaming ideas, creative devices and interesting services.