Simon Holliday, founder and director of H2 said that iGaming 'remains the area with the most potential', specifically the Scandic markets. "If all markets were fully regulated and developed, interactive gambling would probably account for in the region of 20 percent of global gambling today, with this rate having the potential to increase to 30 percent over the next 10 years," he explained. "
"The later could represent the equivalent of a global interactive gambling gross win of as much as 115 billion euros.” He concluded by saying state lotteries will 'grow at the fastest rate with a number of operators yet to launch a digital offering', and increase their share of interactive gross win from 2.3 percent in 2013 to 4 percent by 2018.