Atlantic City casino revenue falls below USD 3 billion

It marked the seventh straight year of plunging gambling revenue for Atlantic City, which won us$ 5.2 billion in 2006. That was the year the first of what would become 12 Pennsylvania casinos opened, cutting deeply into a market the New Jersey resort town once called its own. The casino saturation claimed its first New Jersey victim on Monday when the Atlantic Club Casino Hotel shut down, leaving 11 casinos.

The figures also showed the state's fledgling Internet gambling industry being dominated by two main players: the Borgata Hotel Casino & Spa, and Caesars Interactive, which together won us$ 6.1 million of the us$ 8.4 million that was taken in by the New Jersey Internet gambling sites over the final five weeks of 2013.

The Borgata, with its partypoker online brand, took in more than us$ 3.7 million in online gambling revenue since Internet betting began in New Jersey on Nov. 21. "Our network has attracted the largest pool of players in the New Jersey online market, allowing us to offer our customers a wide selection of games and table stakes at all times," said Keith Smith, president of Boyd Gaming, which owns half of the Borgata. "This gives our network a significant competitive advantage and positions us for further success."

He also said the initial figures answer one key question, at least for the Borgata: whether Internet gambling will bring in new revenue, or simply cannibalize existing brick-and-mortar operations.

"When matching our online and land-based databases, we found that 60 percent of online casino customers had not been to Borgata in over a year, and over 75 percent had made fewer than two trips to Borgata in the past year," Smith said. "And on a combined basis, online and land-based poker revenue at Borgata was up more than 40 percent from our land-based play in December 2012. Clearly, online gaming is complementary to our land-based business, not competitive."

Caesars Interactive, which runs sites including the WSOP and 888 brands, won nearly us$ 2.4 million online from late November through the end of the year.
Other competitors lagged badly in the online market. The Trump Taj Mahal Casino Resort and its ucasino brand, won u $883,000. The Tropicana Casino and Resort won us$ 748,000; Trump Plaza Hotel Casino and its betfair online brand won us$ 427,000, and the Golden Nugget, whose launch was delayed for weeks by technical problems, won us$ 179,000.

Revel Casino Hotel posted the biggest annual revenue gain, at nearly 27 percent to us$ 155 million, but that was mainly because it did so poorly a year earlier. The Atlantic Club, which shut down on Monday, had the second-biggest percentage increase in 2013. It was up 11.6 percent to nearly us$ 142 million. But that was not enough to keep it from a bankruptcy filing that led to its purchase by two rivals, Tropicana and Caesars, who shut it down and split up its assets.

The Borgata was up less than 1 percent to us$ 616 million, but that was almost twice as much as its nearest competitor, Harrah's Resort Atlantic City, took in. Harrah's was down nearly 11 percent.

Resorts Casino Hotel was virtually unchanged for the year at just under us$ 131 million. Trump Plaza had the biggest decline, down nearly 28 percent, to just us$ 74 million for the year.

Other declines included Bally's Atlantic City, down 17.4 percent to us$ 244 million; the Showboat Casino Hotel, down 14.3 percent to us$ 193 million; the Taj Mahal, down 12 percent to  us$260 million; and the Tropicana, down 8.8 percent to us$ 228 million.

Caesars Atlantic City was down 6.2 percent to us$ 336 million; and the Golden Nugget Atlantic City was down 4.3 percent to us$ 125 million.
For the month of December 2013, the casinos took in nearly us$ 222 million, including Internet revenue. That was down from the us$ 223.5 million they won in December 2012, before Internet gambling was permitted.