Spanish operations to be brought under the group brand
William Hill shuts down Miapuesta brand
(Spain).- The Spanish online gambling brand Miapuesta.com, is to be discontinued in order to bring Spanish operations under the William Hill group brand. The transition to will be a gradual process.
2013-12-23
Reading time 23 seg
(Spain).- The Spanish online gambling brand Miapuesta.com, is to be discontinued in order to bring Spanish operations under the William Hill group brand. The transition to will be a gradual process.
The acquisition unfolded during William Hill’s takeover of the Sportingbet.com group.
The transition to the William Hill brand will be a gradual process, and follows similar moves to consolidate new William Hill acquisitions in Australia under a single strong group brand.
That decision appears to have since been reversed, according to comments attributed to former Sportingbet Australia CEO Michael Sullivan, who has remained on board following the William Hill acquisition.
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