Intema signs a worldwide licensing agreement with DEK International

This agreement will allow casinos equipped with the Genuina system to better address customer loyalty and enhance revenues through this marketing application. Predictive analysis allows a better understanding of players.

Players’ loyalty is a key concern for casino managers. Yearly budgets for customer loyalty programs are enormous in the casino industry and DEK International has been responding to this need for 19 years through the offering of technological solutions addressing the loyalty aspect of customers in more than 25 countries worldwide.

The integration of the Predictive Marketing Engine to Genuina will allow casinos to better understand player’s behaviour and propose tailored offers to enhance the value of their patronage.

This marketing tool developed by Intema generates predictions through predictive models based on nominal and behavioral data of customers as well as their historical activities.

Intema International development 

This agreement confirms the interest in the Predictive Marketing Engine since its launch and underlines the expansion of Intema’s activities on an international level.

“The adoption of the Predictive Marketing Engine in the casino sector shows the wide array of possibilities offered by this technology and the ease of integration to any system. It is also an ideal tool for this sector where customer loyalty is of utmost importance. It allows enterprises to achieve an unequalled level of customization of their offering regardless of their domain of activities,” declared Roger Plourde, president of Intema. With the Predictive Marketing Engine, DEK International chooses innovation through the inclusion of Big Data to its technological solutions. 

“The integration of the Predective Marketing Engine to Genuina will create synergy, considerably enhancing the proactivity of our promotional system. Each player will obtain personalized promotions tailored to his actual and future playing behavior” says Jean-Paul Sabini, CEO of DEK International.