Intralot Italia will support the fundraising initiative through its 500 Points of Sale and through the gaming portal www.intralot.it, where until January 27th 2014 players will have the opportunity to donate 2 euros of their winnings over 30 euros to the Telethon Foundation.
In its effort to promote the fundraising, Intralot Italia will also display information material at its retail network. Moreover, it will allow Telethon to display its brand on the perimetric advertising boards of the Olympic Stadium field during the following football matches: Roma-Fiorentina (December 8th) and Napoli-Inter (December 15th).
The initiative is part of the wider project “Il gioco fa rotta verso la ricerca (Gaming in Support of Research)” promoted by Italy’s ADM– Monopoly and Customs Agency, which has coordinated engagement of authorized concessionaries in the support of Telethon’s mission for the past years.
The Telethon Foundation is one of Italy’s major non-profit organizations involved in the advancement of research aimed at the diagnosis, prevention and cure of human genetic diseases. Intralot Italia will continue to support the Telethon Foundation in this important mission.