23 January - 10 February 2014

Crown Melbourne’s Aussie Millions Poker Championship’s Main Event partners with APPT

2013-11-21
Reading time 1:30 min
(Australia).- Crown Melbourne has reached an agreement for the ‘Main Event’ of the Aussie Millions Poker Championship commencing on Sunday 2 February 2014 in Melbourne, Australia to become part of the Asia Pacific Poker Tour (APPT). The Aussie Millions Championship will take place Thursday 23 January - Monday 10 February 2014 at Crown Melbourne and features twenty events.

Crown Resorts Chief Operating Officer Xavier Walsh said, ‘The Aussie Millions is regarded as one of the marquee poker events globally and by aligning with the biggest poker tour in the region, the Asia Pacific Poker Tour, will further guarantee the event’s success in the coming years’.

The Asia Pacific Poker Tour (APPT) has created a whole new dimension of poker in Asia, marking its emergence as a truly global sport. The tour is part of Global Poker Tours and it began back in 2007 as the first poker tour in the Asian region. In its first season the APPT had put on the first poker tournament in Macau, had the first televised poker tournaments in Asia and was the first to award a us$ 1 million dollar first prize in Australia. The tour is now in its seventh season, with events across the Asia-Pacific including: Philippines, South Korea, Macau, New Zealand and Australia.

APPT President Danny McDonagh believes, ‘The Aussie Millions becoming part of the APPT is a great fit for both Crown Melbourne and Global Poker Tours. Linking one of the best tournaments in Asia Pacific with the region’s biggest poker tour benefits everyone. Personally, I can't wait to again be actively involved in one of the very top big buy-in events in the world.’

Crown Melbourne is Australia’s leading integrated entertainment resort attracting millions of local, interstate and international visitors each year. It is one of the largest entertainment complexes in the world showcasing world-class gaming facilities and is the home to the largest poker room outside North America. The world-class complex also boasts Australia’s best restaurant precinct, international designer brand shopping and award winning hotels - Crown Towers, Crown Promenade and Crown Metropol.

Walsh further added, ‘This initiative will provide Crown with significant exposure in Asia, Europe and America, and forms an integral part of Crown’s global marketing strategy to attract further international visitors to Australia and Crown Melbourne’.

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