Mobile to comprise ‘nearly half’ of i-gaming market
Average mobile gambling spend per adult in the EU is expected to grow from just over 1 million euros in 2010 to around 17 million euros.
The 2010 figures were boosted by the large Asian horse race betting monopolies, the Japanese Racing Association and the Hong Kong Jockey Club, which accounted for more than half the market.
For 2012, H2 valued the mobile gambling market at around 4.5 billion euros - just over 18 per cent of all interactive gambling. The large Asian horse race betting monopolies accounted for under 40 per cent of activity.
H2 reports that there has been a shift from Asia to Europe, with this now expected to move on to North America as onshore regulation takes place there. The trend, says H2, has been driven by “stellar growth in both smartphone and tablet penetration, increased device capability and the confidence of users to spend via these devices.”
The new mobile gambling report can be found at www.h2gc.com or by emailing [email protected].
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