Betfair gets go-ahead to launch online gaming in New Jersey

A transactional waiver grants operators the ability to engage in online gaming while their license applications are continuing to be reviewed by the Division of Gaming Enforcement.

Ahead of the launch date, New Jersey will conduct a five-day trial period beginning November 21, 2013. During this trial, people located in New Jersey will gain limited access to Betfair's online casino and poker service. Betfair has launched "LetsPlayNJ.com" as a key part of its awareness efforts to drive registration and trial of its service.

Paul La Fontaine, Betfair's Managing Director of Gaming, said. "We're pleased to be one of the pioneers bringing online casino games to the state of New Jersey." 

Betfair is offering online gaming in New Jersey under an agreement with Trump Plaza Associates, a New Jersey Internet Gambling permit holder.

Betfair has over four million registered customers and has an established presence in the US through TVG, the operator of the TVG horse racing television network that's shown in approximately 35 million US homes and a leading provider of licensed wagering on horse races through the Internet and mobile devices in the US. TVG is the platform provider for 4NJBets the only horse racing account-wagering platform available to New Jersey residents.

Betfair pioneered the first successful Betting Exchange in 1999, which enables customers to come together to bet with each other. This transformed the company from a start up to a member of the FTSE 250 in 10 years. The Exchange remains the company's differentiator in a competitive marketplace while it also operates an established casino and poker business across many European countries.