Final week to get tickets for EY!2013

For the 9th year in a row, and as part of SAGSE Buenos Aires, EY!2013 Encuentro Yogonet will take place on November 12-13, at Salón “Puerto Salguero” from 8.30 a.m to 2 p.m. The hall will be set up to receive more than 250 national and international executives and authorities, offering an unbeatable space for debate, training and the sharing of trends and technologies for the sector.

As well as through the website, tickets can be bought by bank transfer or cheque (these two latest options just for Argentinean residents) or online with VISA and Mastercard.

The cost of tickets, which permits access to all scheduled talks over the two- day period, is us$ 180 (1,080 Argentine pesos), tax included. Accreditation is limited. Significant group discounts are available.

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As on previous occasions, EY!2013 will feature a simultaneous translation service for all speakers and talks will be interspersed with timely breakfast and coffee breaks. The preliminary conference program this year offers the following talks:

DAY 1

08:30 hs. - Breakfast

9:00 hs. – Total Cost of Ownership (TCO): Keys to making secure and reliable decisions when renewing the slots theme 

Casino operators must decide how to evaluate each of the slots in their gambling hall, as well as determine the value of the machines they wish to acquire. Evaluating the investments in new equipment is a complex task, and each operator should consider the machine economy from the TCO approach (Total Cost of Ownership). Factors included in TCO assessments for slot machines include the cost of the cabinet and the price of software, but there are other, hidden expenses which must be calculated and measured against revenue generated/game performance. Only when the full picture is considered can an operator make a truly educated and fiscally responsible purchase

Speakers: 

Eduardo Aching (Konami, Vice President International)

Sebastián Salat (WMS Gaming, President International)

John Connelly  (Bally, Vice President, Business Development)

Sabby Gill (IGT, Vice President International Sales)

Moderator: César Augusto Dechat (Trilenium Casino, Slot Manager)

10:30 hs. - Slots: How to take advantage of player preferences to draw attention

Theory has it that players usually choose a machine and game theme that they can identify with, that tie in somehow to their existing awareness and preferences. Here we will explore this notion and the best strategies to help the operator expand the player’s universe. 

Speaker: 

Robin Loyed (Global Operator Marketing, IGT)

11:45 hs. – Key import and export considerations in Argentina

Amid an uncertain political climate and ever more centralized government, the challenges facing companies reliant on imports for their business are significant. The DJAI – the local abbreviation of an onerous set of requirements for information with which importers have had to comply since 2012 – is a bureaucratic headache, to say the least. But it’s just the tip of the iceberg. Along with the DJAI comes more red tape and administrative obstacles designed to hinder importation, making it harder still for manufacturers to access the components they need for their products.

That is why it is important to properly understand and keep pace with the changing requirements of the authorities, and to know what the mechanisms and tools are at our disposal to operate as effectively as possible within the law.

Speaker: 

Cristián Galarza (CEO, ASAP Comercio Exterior)

12:45 hs. – What and how much information do we need to take the right decision on our gaming operation

In the “Information Age” in which we find ourselves the means to collect customer data have proliferated, with obvious applications and relevance to the gambling industry. But of all the information available, what is the most important, reliable or necessary for decisions on the future of our gambling venue? The analyst and specialist in information, Andrew Cardno, inventor of more than 60 patents, winner of two Smithsonian awards and consultant of international companies such as Harrah’s Entertainment, IGT, Trump Entertainment Resort, Best Buy, Wall-Mart and Penn National Gaming, will deliver a compelling talk on the matter, focusing on the dilemma of quantity vs quality of information in decision-making. 

Speaker: 

Andrew Cardno (CTO, BIS2)

DAY 2

08:30 hs. - Breakfast

9:00 hs. – Asset laundering prevention: Practical aspects for gaming operators

For several years, the games of chance sector has operated at a national and international level in the prevention of possible money laundering manoeuvres. Argentina has implemented different policies that allow the detection in time of a potential fraud, measures promoted both from the state and the entities of control and state and private gaming operators. To analyze the issue, officers of the National State Lottery, together with representatives of the Financial Information Unit of the Ministry of Justice and Human Rights of the Nation and specialists from Codere Argentina, will reveal their vision and review the main policies and strategies promoted in the country.

Speakers:

Dra. Carolina Galtieri | Lotería Nacional SE, Manager, Prevention Unit in the Asset Laundering and Finance of Terrorism

Dra. Ma. Liliana Rodríguez | Codere Argentina, Manager of Compliance

Dra. Nancy Suárez | Ministry of Justice and Human Rights of the Nation, Supervision Department of the Unit of Financial Information

10:15 hs. – Casino + Entertainment: Strategies and successful business cases

Successfully fusing the "gaming" and "entertainment" concepts in casinos may be a complex task. Federico Alen and Rodolfo Alico, executives of Casino Santa Fe, , will present the case-study of how they successfully branded their casino as an entertainment center in a relatively conservative setting,  deploying its full offer of hostelling, shows and gastronomy related to games of chance. Issues covered in the talk include communication goals and strategies, targets relating to compliance issues, customer research and evolving visitor data/trends, and final company positioning as an entertainment, tourist and business entity.

Speakers:

Federico Alen (Casino Santa Fe, Chief of Marketing)

Rodolfo Alico (Casino Santa Fe, Commercial Manager)

11:30 hs. – Training: The key to a successful career within the gaming sector

Professor David A. Hernández, Director of the “Casino Management Program” of the del College of Southern Nevada, Las Vegas, will speak on the importance of executive-level training in the gambling sector, focusing on the role of technology in affording access to top international programs, remotely and in our country.

Thus, Hernández will share the opportunities and advantages offered by the College of Southern Nevada to acquire a (two year) academic grade program) on casino management, exclusively online. This is one of a growing number of such courses presenting an ideal option for those based overseas, including in Latin America, who wish to expand their horizons and hone their skills without needing to leave their jobs and re-locate away from home.

Speaker:

Prof. David Hernández (Director, Casino Management Program College of Southern Nevada)

12:45 hs. – Corporate Social Responsibility

Corporate Social Responsibility is defined as companies’ active and voluntary contribution to social and economic improvement, generally with the twin goal of promoting business prospects. Companies and other entities making up the the gambling industry  have a key role to play in delivering innovative and meaningful CSR programs to promote social as well as business outcomes. The presidents respectively of the Peruvian Entertainment and Games of Chance Association and theNational Games of Chance Commission in Paraguay, will share their views and their rich experiences in the realm of CSR in the sector especially in the context of collaboration with local and regional businesses.

Speakers:

Constante Traverso | Peruvian Entertainment and Gaming Association, President

Javier Balbuena | National Gaming commission of Paraguay, President