SAGSE Latin America@ Buenos Aires to award a prize for "2013 Best Stand Design and Expo Marketing"

"We have already been looking at the designs that will be present during SAGSE and we consider that this year we will see more creativity in them", the event's organizer Giorgio Gennari Litta stated. He also said that "we need to mention that this is a very difficult year for everyone around the world, but a good standard of quality and participation has remained, which means that the Gaming Industry in Latin America is still on track and functioning in an optimal way. In these difficult times we need to be putting more effort into standing out and surviving!"

"Marketing via trade shows is an important strategic tool in the industry – participation in fairs, exhibitions, international congresses (such as SAGSE) and the like. Traditional marketing approaches are changing. Customers are more sophisticated and demanding, they have more knowledge about the importance of the institutional image and the security that the brand transmits.

This is why exhibition stands need to effectively and quickly grab people's attention and be eye-catching. We only have a matter of seconds to draw visitors' gaze while they pass by  the stand”, SAGSE's Commercial and Show Manager Alan Burak, said.