Bally's Atlantic City begins us$ 5.6 million renovation

"We're creating a whole new look and feel to our casino floor at Bally's," said Kevin Ortzman, senior vice president and general manager of Bally's, Caesars, and Showboat Atlantic City. "These renovations will provide us with the opportunity to elevate our guests' entire experience to unprecedented levels, thereby enhancing the allurement and essence of this true Atlantic City landmark."

Renovation highlights include:

- New carpet, with designated walkways

- Painted walls, covered pillars and distinctive coverings for the mirrored catwalks

- Completely new casino floor layout

- Gaming pits in different locations so they adorn the pathways to generate more on-floor excitement

- Every slot machine will be positioned in a new color coded location

- State-of-the-art, custom slot signage; absolutely every sign will be brand new

- All-new, plush chairs at table games and slots as well as new slot bases

Bally's internal team formulated the conceptual work for the casino floor, while the architecture and design specifics came from the Las Vegas based and, renowned hospitality, casino, and entertainment company the Friedmutter Group.  35-year fabrication technique experts, E-Gads, created the slot area signage.

This marks the first major facelift to the property since the complete room overhaul to their Dennis Tower in 2008, which cost approximate us$ 60 million.