NeoGames signs interactive instant win agreement with M.S.L Ukraine

Within this collaboration, NeoGames, together with MSL, studied the local market preferences as well as MSL’s unique position in the market, and tailor-made a localized portfolio to meet the tastes of the various target demographic groups. In addition to the extensive game offering, NeoGames will closely cooperate with the lottery’s Marketing department to jointly create growth programs for the interactive instants and other categories.

“We are proud to have been selected by a leading lottery; especially as MSL is showing constant and remarkable growth. We were pleased to find another partner that shares our view that interactive lotteries can and should generate significant revenues to lotteries, as we do with all our other lottery customers. The Ukraine has an advanced technology infrastructure, and we see our comprehensive mobile offering as playing a key role into the future of our relationship”, said Ilan Rosen, the CEO of NeoGames.

"Our fastest growing product segment is our scratch cards" said Evgeniy Vlasenko, CEO of MSL," and therefore it was natural for us to seek for the best partner in the market that can assist us to create a success in interactive games in that category. We were impressed; not only with the NeoGames product, but also from the vast experience of successful case studies they have in other markets. We are certain that the joint efforts of NeoGames portfolio and expertise, together with our marketing team that brings the local insight, will make this a success".