Svenska Spel removes bonus and discount deals
Lennart Käll, Svenska Spel’s CEO, said that the decision to remove the offers was a necessary move to distance the operator from potential cases of problem gambling.
“We see a clear trend in the gaming market where bonuses and discounts are becoming more common and where game companies are fighting to have the most attractive deals,” Käll said. “The risk is that it is driving increased gambling, which ultimately may include an increase in problem gambling.”
Despite the removal of the offers, the operator is confident the move will not affect its overall performance, having recently posted a 4.2% increase in profits to us$ 388.9 million (252.9 million euros) for the first half of the year. Lotteries and sport form a major part of Svenska Spel's services, while poker is also popular with players.
However, the firm has recorded stable traffic to its poker operations during most of the year so far. It also said bonus offers and deals have not led to higher numbers on the service and therefore does not expect any major problems as a result of the move.
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