Alfastreet pleased with its showing at G2E Las Vegas

What products did you showcase in Las Vegas?
The newest products we presented  were our single terminals, the latest redesigned SL M3 terminal and renewed R8 M3, the Big Wheel M3, and Table Top M3, all with brightest games with innovative gaming solutions and multigame options. We also exhibited our Wheel of Fortune, a very popular product right now. One of the things that is really unique is our design, which was created specifically for G2E Las Vegas and not seen before. So this time it was really special for visitors to come to our booth. 

How important is the US market for Alfastreet?
It is really important for us, since we entered this market two years ago, and it is truly getting better, and we get really good market feedback. One of our biggest growths this year is actually the US market.

What are the strengths and weaknesses of this market?
One of the advantages that the US has is its long history of gaming, and another is that they are really strict with legislation, so it means that only very good competence can enter this market, and in this way, we can establish ourselves as one of the greatest, since we have presence worldwide, no matter which certification we need to do, we always do it.

The US market is very complicated, on the other hand, because you have a lot of rules -– both written and unwritten. Basically, in the US you need to be compliant with all of their different jurisdictions. They have different gaming commissions, different certificates and requirements, and so on. So you need to do many approvals which are basically all for the same thing.  But for a company like Alfastreet, which sells the proper products with all the requirements already tested in advance, this is not that hard. It entails a lot of work, a lot of administration. You need a lot of certificates and approvals. So in the first year or so we appointed a distributor over there, called North American Gaming. This company has much experience  and was in charge of our sales and distribution in the United States. We distribute our machines in California, in Florida, and now we are moving to sell to other states. We can do the installations one by one because deals in America are sometimes very complicated. 

What are your goals for the near future?
Well, this was our second year in the US market and we had several key meetings. We also expected US operators to come to see us at the show. We were already acquainted with many of them. And besides the US, we met  operators from Panama, from Colombia, from Mexico. The products we brought to the show are basically for both markets: for the United States and for the South American market.

What products are specially targeted at  the Latin American markets?
The Latin American market is still a little bit ‘old- fashioned’, so we presented our classical models like R8, which is basically a roulette. This is the most popular product currently from Alfastreet in Latin America. We also implemented our latest multi-game, single terminals, but honestly, players are so used to the old-fashioned Alfastreet products, that they are taking their time to upgrade them.

How much has business evolved in recent years in Latin America?
All in all, the Asian markets are still the number one market for Alfastreet. But the US market and Latin America are really close behind. We have numerous installations in Panama, in Chile, in Colombia and Peru. So the Latin American market is coming closer and closer to us.