“We are opening a small office in NYC and looking to develop and invest in this strategic market”

What’s your take on this year’s G2E?
It was a good, well-organized show and, while there was emphasis on land based, there is a real feeling that things are on the cusp of change with regard to online. While online gaming is still in its infancy in the US, other territories and jurisdictions are regulating sooner as well as some US states, so it is a great opportunity for EveryMatrix in the Americas.

What were the main features of your products at G2E?
Well the main features are our newly developed and launched Casino Engine (CE). This product has multiple vendors integrated into one seamless wallet and unified back office for FPP allocation, Bonus construction and consolidated reporting across multiple vendors including IGT, Bally, NYX Interactive, NetEnt, BetSoft, MicroGaming, with agreements in place with iSoftBet, EGT and many other tier 1 providers. Another key feature was our mobile platform which takes the HTML5 content from all the mentioned providers and delivers it onto the Android and iOS platforms and also our GamMatrix platform (GM). The GM provides all player management and registration as well as all payment processing, CRM, CMS and can accept 3rd party API integration for additional products and tools i.e Affiliate software or CRM tools.

What did you think of the  show in general?
This show will grow enormously in terms of online and I look forward to exhibiting again next year because online will have developed in US and Americas even more by next year.

Given your interactions with booth- visitors at the show, what do you feel the future holds?
Fantastic growth and loads and loads of opportunities, although for the US this will be fraught with issues due to regulation and the lack of understanding from the US state regulators.

What are your plans for the coming months? Do you have any specific goals for the remainder of the year?
Well we are opening a small office in NYC and looking to develop and invest in this strategic market. The challenges are identifying which states will regulate and who to work with in the different states to promote and sell this product portfolio.  Also looking at the rest of the Americas as this zone is developing rapidly as well, and we would like to expand into these markets.