MDI unveils new digital rewards store

Included in the new “Lottery Digital Marketplace” are thousands of movies to rent or purchase, more than 500,000 eBooks and audiobooks, and more than 6 million music tracks. Television shows and additional digital content will be added next year.

The Lottery Digital Marketplace is part of MDI’s web-based Points for Prizes® rewards store, the central component of the Properties Plus program. Lotteries offer their loyalty club members the opportunity to earn points by entering numbers from game tickets they designate eligible into MDI’s online ticket entry portal. Points are accrued in the players’ loyalty club accounts, and can be redeemed in the Points for Prizes store.

“With this new partnership, we’ve streamlined the digital rewards redemption process and vastly increased the selection,” said Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games. “Players club members now have millions of very desirable rewards available for relatively few points. This will offer a greatly enhanced experience for members, which we believe will deepen their loyalties to their lotteries.”

The rewards available in the Lottery Digital Marketplace can be accessed and redeemed quickly and easily. Codes no longer are required for digital rewards redemption, and movies can be streamed directly to tablets, notebook computers, desktop computers and mobile phones. The music selection is easy to navigate, and tracks are offered via MP3 downloads, which sync seamlessly into players’ iTunes and Windows media music libraries. All content is being sourced directly from major record labels, film studios and book publishers to give players access to the most popular entertainment options available today.