Both parties aim to develop exclusive marketing opportunities
Manchester City renews Paddy Power deal
2013-10-02
Reading time 31 seg
(UK).- Manchester City Football Club has extended its sponsorship deal with Paddy Power as the Club’s Official Betting Partner for the UK, Ireland and Italy. As part of the two year extension, which runs until the end of the 2014/2015 season, Paddy Power will deliver a tailored online service to Manchester City supporters through a combination of offers and exclusive bets around key fixtures during the season.
Both parties will aim to develop exclusive marketing opportunities by leveraging contractual access to first-team players for promotional activities and the use of hospitality offerings at the Etihad Stadium.
Tom Glick, Chief Commercial and Operating Officer for Manchester City Football Club, said: “We’re pleased to continue to be working with Paddy Power to provide City fans with more excitement as they follow the club they love.”
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