Aristocrat’s nLive Virtual Casino Solution unveiled at G2E 2013

“Our nLive partners continuously report to us that they are having incredible success with their nLive free-play casinos. Common in their reports is that their in-casino carded play has increased as a direct result of their nLive free-play sites. Maryland Live! Casino, for example, used their nLive virtual casino to promote their brick-and-mortar property before it even opened. We are very pleased with the solution’s success to date and are excited to present its capabilities at G2E,” said Aristocrat Vice President of System Sales and Marketing Kelly Shaw.

Aristocrat’s nLive solution was created by and is being continuously advanced by the company’s team of digital experts. “Comprised of technology specialists from around the world, Aristocrat’s digital media team is on the leading edge of technology and service developments. That expertise is one reason why Aristocrat’s nLive solution has gained greater penetration across the United States than any other similar free-play solution,” said sources of the firm.

To date, Aristocrat has launched or is scheduled to launch an extensive array of sites for major casino operators in highly visible and leading jurisdictions including California, Michigan, Oregon, Maryland, Ohio, West Virginia and Pennsylvania.

“Designed to match the branding of each individual casino, Aristocrat’s nLive virtual casinos feature a perfect mix of top performing slot, table and poker games. nLive’s forward-thinking, open-ended architecture allows content integration from best-of-breed providers from around the world,” added the company.

Aristocrat’s nLive play-for-fun sites are built on an online wager-ready platform, meaning converting the site from play-for-fun to play-for-money is as simple as changing a setting. This means the nLive virtual casino solution helps operators lay the groundwork for pay-to-play, all while growing a database of interested players for both the online casino and the brick-and-mortar casino.

Further, nLive sites are built with an optional social virtual currency model platform, and provide players with best-of-breed third party content.

Adding to the technologically advanced nature of the solution, nLive sites are connected to the property’s brick-and-mortar casino management system through the innovative nLive Link technology, empowering operators to reward players for their play both in-casino and online.

The virtual casino is only one aspect of myriad offerings and technologies that comprise the total nLive digital solution. nLive offers access to Aristocrat’s highly skilled digital media team. This team of professionals works directly with each property to maximize their individual nLive presence across digital platforms, such as the property’s Facebook, Twitter and email initiatives.

“The launch of Myliveonlinecasino.com enables us to pre-enroll customers into our Live! Rewards players club database and begin tailoring rewards to members before they even visit Maryland Live! Casino,” said Robert J. Norton, President & General Manager, Maryland Live! Casino. “The opportunity to reach our customers is an invaluable benefit of Aristocrat’s nLive solution.”

Soaring Eagle Casino & Resort Director of Marketing and Entertainment Raul Venegas said, “Aristocrat has been a valued partner of Soaring Eagle Casino for many years, and as we embrace new technology and prepare for the next phase of our business ventures, we are very happy to have Aristocrat working side by side with us.”