Amaya and Caesars join forces in New Jersey
Commenting on the deal, which is subject to licensing and regulatory approvals, Amaya CEO David Baazov said: "This is an immense win for us, one that should extend our online gaming footprint significantly in the US as well as contribute to our recurring revenue in future years."
Amaya will receive a share of the revenue generated by the website portal in New Jersey and of the revenue generated by the online casino games licensed by Amaya for use in the portal. "The Amaya Game Office platform provides us with a turnkey solution which we plan to use to launch CaesarsCasino.com in New Jersey," said Mitch Garber, CEO of Caesars Interactive Entertainment.
"It allows us to tailor our product offering and integrate seamlessly with third-party content, manage relationships with our customers and conduct cross-promotional activities with our Caesars hotels," he concluded.
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