CEO upbeat on fresh communications strategy

IGT reveals its bold new brand positioning

2013-09-24
Reading time 46 seg
(US).- IGT hits G2E this week with a bold new brand positioning to complement the company’s vision. The firm unveils a new, forward-looking brand identity for both IGT and DoubleDown Interactive. “This is so much more than a logo change. IGT’s new communications strategy, brand look, voice and feel are perfectly aligned with our proven business strategy to create best-in-class content and to distribute it anywhere, anytime,” stated Patti Hart, IGT CEO.

Wide Area Progressive (WAP), Ticket-in-Ticket-Out (TITO), Multi-Layer Display (MLD), sbX server technology, Cloud capability, Wheel of Fortune slots and DoubleDown Casino – each has transformed the industry in its own right. 

“We are not changing who we are. Our Brand’s next chapter is built upon what has made us great. The spirit of innovation shines through our new games on the G2E floor, as we roll out new technologies and products proudly sporting our new global visual identity,” continued Patti Hart. “We know that we all win when players engage more. Whether it’s the gaming experience that players of all ages crave or optimized solutions designed for operators’ success on the global stage, IGT will continue to deliver beyond expectations.”

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