TransAct Technologies to present Epicentral Promotion at G2E

Epicentral is delivering proven performance and a clear value proposition that casino operators can count on as they make it a key component of their marketing programs. Various Epicentral casino customers have reported a 100% increase in lower-tier player average daily theoretical (ADT) on the day a random award is presented to players; an 87% redemption rate of coupons targeted at carded players; a 73% boost in coin-in for a single one-hour promotion; a 40% redemption rate of coupons that encourage bounce back mid-week repeat visits; a 30% bump in new player loyalty club enrollment in less than 90 days; and a 25% increase in players qualifying for top-tier status.

Currently live at four casinos on over 5,000 gaming machines, Epicentral is a state-of-the-art software system that enables casino operators to deliver targeted promotion and bonusing coupons to both their carded and uncarded players in real-time, right at the slot machine or electronic table game.  The easy-to-use graphical interface gives casino marketing and operations teams a simple tool to create customized coupons and offers based on any number of criteria such as uncarded player time on the machine, coin in, carded player data, rated player data, earned rewards and randomly awarded prizes, among others. 

Designed to work in conjunction with the company’s award-winning Epic 950 ticket printer and a ServerPort device installed within the slot machine, Epicentral can connect with all existing slot systems and games as it operates on a separate and distinct connection with the printer.  As a result, casinos can deploy Epicentral to all of their slot machines – regardless of manufacturer – to enhance their customers' experience on a real-time basis.

 “We are excited to demonstrate the benefits of Epicentral at G2E 2013 as reflected in the performance benefits delivered at our current installations,” said Bart C. Shuldman, Chairman and Chief Executive Officer of TransAct Technologies. “Our differentiated software system is delivering proven performance across over 5,000 slot machines, leading to increased interest from casino operators worldwide.  Casino operators understand the power of targeted promotions and their appreciation of Epicentral’s ability to effectively deliver these promotions directly to the player at the slot machine is accelerating.  They appreciate the value proposition of a real-time promotion system that can double ADT and drive a 30% increase in new player enrollment in their loyalty programs.

 “Furthermore, our new exclusive multi-year agreement with Suzo-Happ Group to market and distribute our casino and gaming printing solutions – including Epicentral – to operators in most areas of the world greatly expands access to Epicentral given Suzo-Happ’s international reach and access to most United States jurisdictions.  With their established relationships, we expect to further expand the addressable market for Epicentral which we believe will accelerate the pace of deployments.”

In addition to Epicentral, at G2E 2013 TransAct will also display a diverse array of its award-winning printing systems for gaming devices and self-service kiosks, including:

Epic 950 – Installed on over 500,000 slot machines worldwide, the award-winning Epic 950’s proven reliability makes it the ticket-in/ticket-out (“TITO”) casino printing solution of choice.  The Epic 950 is easily integrated into all game types, both old and new, and thanks to its TicketBurst technology eliminates player/ticket interference.  It is also fully compatible with Epicentral and ServerPort, providing for the real-time delivery of eye-catching personalized promotions and bonus offers directly to players at the gaming machine while they are playing. 

Epic 880 – A compact printer for all types of gaming machines (including amusement with prizes, skill with prizes and video lottery terminals), the Epic 880 features a modular design that is configurable to nearly any space, a variable length ticket presenter and ticket retract capability.  It also offers auto paper loading and can accommodate 4-inch or 6-inch paper rolls.

Epic 430 – With an easy-to-configure modular design, the Epic 430 is ideal for casino operators’ customer self-service kiosks.  The printer features variable length tickets with graphics and coupons capabilities, quick paper roll changes, a fast print speed and an array of standard paper sensors.

Shuldman added, “The line-up of our Epic casino and gaming printers on display at G2E 2013 clearly demonstrates TransAct’s long-term commitment to continuous investment in technology and innovation.  Our industry-leading TITO casino printing solutions provide casinos with the reliability they depend on to operate efficiently and help deliver their guests an optimal, uninterrupted experience.  Installations of the Epic 950 go hand-in-hand with our growing list of Epicentral deployments and our new exclusive distribution agreement with Suzo-Happ, which significantly expands our worldwide distribution network, particularly in the United States, is expected to drive increased sales of this favored printing solution going forward.  Our new relationship with the leading distributor of gaming products, with gaming licenses in almost every jurisdiction, will also benefit sales of our other proven gaming machine and kiosk printers.  TransAct is dedicated to offering our customers the best in service and we expect to further that goal through our Suzo-Happ alliance going forward.”

Also on display at G2E 2013 will be the company’s innovative new Ithaca 9700 food safety terminal, an ideal solution for use in the back-of-house areas of a casino operator’s food and beverage venues.  The Ithaca 9700 is a first-of-its-kind offering that saves time, cuts food waste, reduces labor costs and reduces the risk of food spoilage.  Its large, easy-to-read 8.4-inch color touch screen display allows employees to quickly print easy-to-read expiration and “enjoy by” date labels, thus mitigating food spoilage.  

The PC-based terminal also allows for quick menu changes and can generate accurate “prep” and “grab-and-go” labels via an internal real-time clock.  The Ithaca 9700 is uniquely positioned to help casino operators and their foodservice venues comply with food safety regulations by more fully automating their contamination prevention processes while improving the overall quality of their product offerings.

 “G2E 2013 will be TransAct’s most exciting show ever,” Shuldman concluded.  “With a new exclusive distribution agreement in place and a growing line of industry-leading printing solutions for the gaming floor and for foodservice venues, our casino customers are coming to rely on TransAct as a one-stop shop for all of their printing needs.  We are eager to show off our entire portfolio of products for the gaming industry and are looking forward to demonstrating for customers how we can improve their floor performance and benefit their back-of-house operations.”