Optimal Payments and Bally Technologies announced partnership

Bally's customers will be able to use the NETBANX payment gateway for services including credit card, debit card and electronic cheque (ACH) processing and risk management for regulated US gaming.

John Connelly, Vice President of Business Development at Bally said: "We are excited to partner with Optimal Payments to bring an integrated gaming and payments solution to our online gaming customers in the U.S. A key part of our strategy is to partner with best of breed providers and we have done that with Optimal Payments to secure access to their extensive expertise in payment processing and risk management services for the regulated U.S. gaming market."

Joel Leonoff, President & CEO of Optimal Payments, added: "This partnership is part of our on-going strategy to build a complete solution for the regulated U.S. gaming market that will enable operators to bridge the land-based with online worlds. Bally is a recognised leader in platform and content for both land-based and increasingly online gaming.  We are pleased to be working with Bally and its customers, and this agreement demonstrates our ability to provide real value to both technology providers and gaming operators alike."