To integrate the Hub into its platforms
Aristocrat signs deal with Traffic Generation
2013-06-07
Reading time 29 seg
(US).- Aristocrat Technologies Incorporated has signed a deal that will see it integrate the Hub marketing solution from Traffic Generation Limited into its nLive and Oasis 360 platforms. Aristocrat will use the Hub to get a single customer view across all of its products.
For its part, Gibraltar-based Traffic Generation stated that its Hub proprietary digital and land-based marketing and analytical technology delivers ‘a powerful yet easy-to-use tool to manage players and cross-marketing across land-based, social and online businesses’.
“We are excited that Aristocrat has selected the Hub to enable the convergence between its land-based, online and social gaming businesses,” said Andy Caras-Altas,CEO for Traffic Generation.
“This deal demonstrates Traffic Generation's emerging position as a market leader in the convergence space.”
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