It will initially receive us$ 5.6 million

Nordic Leisure agrees to sell Redbet Gaming

(Sweden).- Swedish online gambling operator Nordic Leisure announced that it has agreed to sell its Redbet Gaming subsidiary, including the Redbet.com, Whitebet.com, Heypoker.com and TotalPoker.com brands to Bonnier Gaming.
2013-05-27
Reading time 48 seg
(Sweden).- Swedish online gambling operator Nordic Leisure announced that it has agreed to sell its Redbet Gaming subsidiary, including the Redbet.com, Whitebet.com, Heypoker.com and TotalPoker.com brands to Bonnier Gaming.

The Stockholm-based gaming company said the sale is being made on a debt-free basis and will see it initially receive approximately us$ 5.6 million for Redbet Gaming although future cashflow is expected to be impacted by as much as 40%.

Claes Hallen, CEO for Nordic Leisure, said the sale is ‘a step in the group's strategy to focus on markets in Eastern Europe’ through its operational headquarters in Riga, Latvia, and is subject to receiving the relevant approvals from Malta’s Lotteries and Gaming Authority regulator. “We are pleased that through this business we found a very good new owner for our Maltese business and this transaction creates conditions for us to fully focus on the markets of Eastern Europe in accordance with our plans,” he added. 

“We are proud and excited that the acquisition is underway,” said Marcus Forsell, CEO for Malta-based Bonnier Gaming. “Redbet Gaming has long been going strong in the Nordic market. We hope that together as part of Bonnier Gaming we can develop Redbet Gaming to even greater heights.”

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