The new contract provides for design of instant lottery games, including responsibility for the entire process of production and supply, as well as advising the Lottery on inventory management, operational methods, marketing, distribution channels and related services. The ten-year contract, which was awarded through a competitive procurement process, begins in May 2013.
The National Lottery of Panama operates traditional draw-based lottery games through a network of 12,000 lottery vendors. Panama currently does not have an instant ticket program and Scientific Games will be the exclusive supplier of instant tickets and related services for the term of the contract. In 2012, the National Lottery of Panama generated us$ 557 million in retail sales, which equates to approximately us$ 155 in per capita sales for approximately 3.6 million people.
"Panama is among the most dynamic and fastest growing economies in the world and its traditional lottery sales rank high in the world on a per capita basis," stated Jim Kennedy, Chief Marketing Officer and President, Printed Products for Scientific Games. "The addition of instant tickets, through the existing distribution network, will offer the retailers and the playing public a new and exciting product that will be complementary to the existing traditional lottery and provide a significant new revenue stream for the Lottery and the Panamanian government."
"We are excited to launch instant tickets and are confident Scientific Games will do a good job," said Sergio Gonzalez Ruiz Olivares, Director General, National Lottery of Panama. "Scientific Games has had a successful track record launching instant lotteries in other jurisdictions around the world, and has proven its ability to deliver quality products as well as efficient and effective management of inventories, marketing and sales. With its help, we can continue to focus on growing our revenues in order to return more funds to Panamanians."