G2E and iGaming Business announce a co-marketing agreement

2013-05-16

Reading time 1:30 min

(US / Netherlands).- G2E and iGaming Business, organizers of the iGaming Super Show, to be held in Amsterdam next month, announced a marketing partnership agreement. With this cross-promotional opportunity, the firms will be able to reach distinctive audiences from both the worlds of online and land-based gaming to increase reach and relevance for the audiences of each.

"We are happy to announce that once again G2E, the largest gambling conference worldwide, and iGaming Business will be partnering," said Alex Pratt, head of iGaming Business. "We look forward to working together to increase awareness of the gambling industry in a productive and positive way, as well as provide the industry with information that will benefit their businesses today and in the future."

In 2012, 24,823 people attended the flagship G2E event in Las Vegas, providing gaming professionals with access to cutting-edge products and technology, valuable networking opportunities and unmatched educational programming. Organized by the American Gaming Association (AGA) and Reed Exhibitions, G2E made its debut in fall 2001, committed to the idea of creating an event "by the industry, for the industry". To date, almost 400 companies have registered for more than 24,154 sqm of exhibit hall space at G2E 2013.

"G2E and iGaming Business have been working together for more than 5 years, and we are excited to further develop this partnership, as iGaming is the single most important topic in gaming today," said Courtney Muller, senior vice president at Reed Exhibitions. "iGaming Business will help our efforts to provide the most up-to-date news and information about iGaming to our attendees, conferees and exhibitors."

The partnership will be of equal benefit to the iGaming Super Show, which will be held from June 11-14 in Amsterdam and is free to attend. The show's attendance is expected to reach more than 2,500 gaming executives, making this event the largest iGaming show in the world, with more than 100 exhibitors already confirmed. With a clear focus on the business-to-business and affiliate iGaming sector, the event will aim to unite the entire online gambling industry under one roof. Further details on conference speakers and features of the event can be found at www.igamingsupershow.com/.

G2E and iGaming Business will continue to partner on future events and educational conferences that will bring together both land-based and iGaming professionals.