Bingo.com enters social bingo market

The Anguilla-based firm stated that the multi-platform Trophy Bingo title is due to be made available in ‘select test markets only’ via smartphones and tablet computers running Apple iOS and Google Android operating systems in addition to on Facebook.

“The beta release of Trophy Bingo is an important step to completing Bingo.com’s entry into the social casino marketplace,” said Jason Williams, CEO for Bingo.com. “While we remain focused on our gambling strategy in targeted European markets, Trophy Bingo will enable Bingo.com to monetise its substantial North American traffic, which arrives naturally to Bingo.com.

“Americans and Canadians are some of the most avid bingo players in the world and now Bingo.com has an innovative new product to offer them. We are very excited about this new addition to Bingo.com’s business strategy.”

Bingo.com declared that Trophy Bingo is themed around a best-in-breed dog show and sees players attempt to win their way to a blue ribbon. The firm declared that it anticipates a global release of the title via Apple’s App Store, Google Play and Facebook after ‘a period of four to six weeks’.

“This partnership combines Bingo.com’s deep understanding of and success in the bingo space with Roadhouse Interactive’s expertise in free-to-play games design and development,” said James Hursthouse, CEO for Vancouver-based Roadhouse Interactive.

“We anticipate players will enjoy the several unique innovations that have been introduced to the genre with Trophy Bingo and look forward to continuing to develop and operate the game in collaboration with Bingo.com.”