Its partners were present at the event, held at the venues and hostelling belonging to the Council of Valencia, and, among the multiple novelties presented, it highlighted the new payment platform through the Sportium cashless card.
Making the most of the occasion, Sportium also premiered in Valencia its new viral marketing campaign leaded by Santiago Cañizares, image of the company.
The campaign, under the title "The best goalkeeper in history,” consists in a video leaded by Cañete, who was also present in the act, for the joy of the assistants. The video can already be watched in social networks and different web pages.