Codere upgrades its corporate brand
The Codere brand, a reference to an International Group, revitalizing and modernizing the image of the various businesses around the world under the "CODERE" brand, respecting the trademarks of the Group, has been one of the main objectives for the development of the new identity, more dynamic and in line with the new situation of the industry.
Thus, Codere will be present in all countries where it operates as an umbrella strengthening the local brands and acting as a unifying link for all operations. The new corporate logo was updated to adapt over time, maintaining and modernizing corporate colours and promoting the icon of the "clover", a change that reflects the evolution of the company and prepares for future challenges and opportunities that the international context requires.
The implementation of the new identity will be phased in during 2013 both in Spain and in other countries of the Group.
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