The campaign had about 75,000 followers on Facebook and involved nearly 60,000 fans of both teams.
"El Golazo", which began on 17 February with the match Hércules CF - Villareal and has continued throughout the various matches of the teams in the Adelante League, has allowed fans and participating partners to attempt to score a goal from the field in front of all the fans, get match tickets or a VIP box, and even receive cash prizes.
In the words of Paul Baquera, Marketing Manager of CODERE Apuestas: "We are very pleased with the great response from fans of Hercules and Elche to this action, uniting a passion for the sport with the excitement of sports betting. We will continue to implement new and exciting activities in coming months to share with the fans of both clubs. "
The campaign was launched across the web and the Facebook pages of the clubs, as well as through the CODERE Apuestas Facebook channel, in addition to using screens and terminals in the betting shops and in the stadiums during the matches.
A season of support for football
In November 2012, CODERE signed a sponsorship agreement with the football clubs, Hercules de Alicante and Elche, for the 2012-2013 season, promoting the brand image of CODERE Apuestas in the Levante area. The company began its expansion of sports betting in Valencia in June 2012 and current plans call for a total of 700 betting locations and nearly 70 gaming facilities.