Aristocrat tops Goldman Sachs Slot Managers Survey

Aristocrat’s Oasis 360 was named the most widely used player tracking system for the second year in a row. Oasis 360 is now monitoring devices at 286 casinos in North America. “We are absolutely thrilled with the results of the independent Goldman Sachs survey. Of course we believe we make the industry’s best games and casino management system, and when slot managers across the United States confirm those beliefs, it is very exciting indeed,” said Aristocrat Americas President Atul Bali.

The survey forecast that 2013 will be bright for Aristocrat, with operators indicating they will buy at least the same amount from Aristocrat this year as they did last year because of the high quality game performance. The survey reads, “Looking at why some slot managers plan to buy more Aristocrat games, ‘performance’ was the number-one cited reason at 54 percent, up strongly from 32 % last year.”

In the Systems area, Aristocrat was at the top of the list when asked, “Which manufacturer do you plan on switching to?” Aristocrat topped all competitors, cited by 36 percent of respondents. 

According to the survey’s methodology, the 13th annual slot manager survey was based on interviews with slot managers from 130 casinos in 26 states. The survey was commissioned by Goldman Sachs and conducted by a third-party market research firm. Calls were made over several weeks, starting January 2, 2013, and ending February 21, 2013, for a total of 175 calling hours.