Real-money online gambling generates us$ 30 billion
The new report, titled Opportunities for Game Developers in Regulated Real-Money Online Gambling, also predicts that by 2017 the US may represent up to 30 % of the global online gaming market and generate gross win just over us$ 7.4 billion, which will continue to grow annually.
The report outlines the size of the global regulated online gambling market and provides new data outlining lucrative opportunities for games development studios. The report states that developers of real-money games earn royalties of seven to 15 % of the gaming revenue generated by play of their games. This royalty results in average revenues per user for the game developer of 30-40 times those resulting from social gaming.
For social casino game developers and operators, revenues from real-money gaming can drive multi-channel marketing strategies generating a lift to all forms of monetisation, offering competitive advantage over other developers which are not active in this sector.
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