Transact’s Epicentral Print System to be featured at NIGA 2013

With Epicentral, operators have an easy to use, versatile marketing tool to enhance traditional marketing campaigns. The ability to develop unique, personalized promotional coupons and marketing messages and deliver those coupons directly to the player while at the slot machine significantly increases “on property” behavior. The types of promotions and offers are limitless based on any number of flexible criteria including but not limited to: uncarded player time on device, coin in, carded player data, rated player data, earned promotions or randomly awarded results.

TransAct’s Epicentral Print System has already enjoyed significant acceptance in Native American Gaming casinos. Nisqually Red Wind Casino, with Epicentral installed across their floor of 975 games, launched their Epicentral-powered Windfall campaign last year and quickly saw an increase of approximately 30% in new player enrollment in their player loyalty club. In addition, they experienced an increase in the number of visits per player with top-tier player visits increasing by over 10%.

Other Native American casino operators who demand the best solutions to help increase their competitive advantage are embracing Epicentral as evidenced by the recent installation on all 1700 games at the Poarch Creek Indian’s Wind Creek Casino & Hotel in Atmore, Alabama, and the forthcoming installation at another popular Native American owned casino.