Positive response at FutureLogic’s presentation at 2013 GTC

 “Over the last 30 years behavioral-based promotional couponing has been very successful in retail applications, evolving from shopper-driven purchases at supermarkets to online behavioral-based marketing. What’s exciting is how this technology is now being applied in the global gaming industry, building patron loyalty across land-based, online and mobile channels” said John Edmunds, VP Global Product Management at FutureLogic.

“Independent studies show that 18% of the casinos surveyed plan to install promotional couponing technology within the next 12 months. A critical statistic to consider while making their decision is that behavioral-based promotional couponing can increase average net win across the slot floor by 5% and increase the number of new players joining the player rewards program by 30% - key considerations whatever the size or location of the operation.”

Operators considering promotional couponing solutions need to carefully consider all options including FutureLogic’s PromoNet couponing solution. With 10 installations worldwide, operators with the PromoNet solution in place have been rewarded with outstanding results. “The feedback has been excellent; operators have seen double digit increases to average net win and typical promotion redemption rates of 70%. Marketing executives can drive repeat business for fun players, promote different parts of their property for time on device players or enhance the experience and increase loyalty with VIPs. PromoNet enables casinos to segment their player base and target exactly who they want to, when they want to, across all three main categories of promotion: Instant Gratification, Achievement-Based, and Long-Term Engagement”, said Edmunds. “By targeting slot marketing dollars to slot play behavior, casinos can offer more attractive rewards to higher-value patrons, the higher the value of slot play, the higher the value of the reward. The ROI for each promotion is specified as part of the design and approval process so every discounted meal or free drink is based on a financial model of pre-determined play behavior.”

This is proving to be an incredibly valuable tool for slot operations and slot marketing, particularly if the casino does not have a sophisticated player rewards program. PromoNet solution identifies new high value patrons previously unknown to the casino and rewards them anonymously depending on their level of play. And when used alongside player rewards programs, promotions can be created to encourage high-value patrons to join a players club by printing a high-value new card sign-up offer directly into their hands. “We think PromoNet and other behavioral-based couponing solutions will change forever the way casinos market to their player base”, concluded Edmunds.