Bally products win two of the four highest honors

The event was held last week at Green Valley Ranch Resort & Casino in Henderson, Nevada.

Over the past four years, Bally has won more than 50 awards for technology innovation, a testament to the Company’s focus on Research & Development and providing customers with the trailblazing solutions that drive return-on-investment, improve operating efficiencies, and excite players.

“We are honored to have industry leaders and the distinguished attendees of the Gaming Technology Conference choose Bally’s products for these prominent awards,” said Bally Technologies’ Senior Vice President of Technology Bryan Kelly. “More importantly, we are excited to be able to provide these trailblazing products to our customers so that they can continue to provide a compelling casino experience for players around the world.”

Challenge Connection connects select Bally games to a casino’s Facebook app, enabling friendly challenges that drive people to the casino floor and provide powerful marketing and promotions opportunities.

Bally’s open iGaming Platform is an online gaming portal that enables casino operators to augment their land-based casino gaming with online and mobile play-for-free and wager-based games, selecting best-of-breed content from a multitude of providers – including poker, table games, video slots, bingo, and sports wagering.

Bally integrates its cross-platform business-to-business iGaming solution with core casino patron, slot-management, and business-intelligence systems. This “single view of the player” provides operators with enterprise-wide analytics and the ability to conduct multi-channel promotions and bonusing to patrons on the casino floor, at home, or on the move.