The activity is growing in popularity in the UK
Glu Mobile launches real-money gambling and shares soar
2013-03-15
Reading time 40 seg
(UK).- Mobile games maker Glu Mobile launched its first real-money mobile gambling game through UK mobile betting game designer and operator Probability, sending the US company's shares up as much as 27 %. Online gambling is growing in popularity in the UK. Zynga and Facebook are also looking to tap the market through partnerships.
Zynga plans to offer real money casino games in Britain, and Facebook has said it will allow users in the UK to wager real money on its site. Online gaming is also gaining momentum in the United States, with New Jersey legalizing online gambling for residents and Nevada legalizing interstate online poker and allowing state-to-state gaming agreements.
Glu, known for its free iOS and Android apps such as Mutant Roadkill and Deer Hunter, said its branded casino games would be offered in the UK through Probability and its partners such as bookmakers Paddy Power and William Hill.
Glu entered into a partnership with Probability in October to create a suite of Glu-branded mobile slot games.
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