Both firms account for over 25% of the betting market in Italy

Kiron Interactive to launch their Virtual Games with SISAL and Intralot Italia

2013-03-12
Reading time 50 seg
(Italy).- Following the publication of the AAMS’ virtual gaming decree on 15 February, Kiron Interactive confirmed that they have agreed multi-year licensing agreements with two leading Italian operators, namely SISAL and Intralot Italia. Following the homologation process, Kiron will be launching their virtual games with the two operators and their clients, who account for over 25% of the betting market in Italy.

Kiron’s virtual games have recently received a major upgrade with Full HD graphic animations and newly designed display screens. The new games are currently being showcased at Kiron’s partners’ stands at the ENADA gaming exhibition in Rimini.  Kiron’s games will be distributed into the Italian market via a new Virtual Gaming TV channel as well as an in-shop delivered solution. The Virtual Gaming TV Channel is being produced and broadcast by the Vermantia Media Group.  The Italian facing TV channel will incorporate a rich customer experience including dynamic and tailor made content as well as live human commentary.

Steven Spartinos, Kiron’s co-CEO, commented, “We are thrilled to introduce our virtual sports games to the vibrant Italian market with our partners Intralot Italia and SISAL. Our innovative virtual games are sure to entertain players and we are confident that they will be welcomed and embraced by the Italian market.”

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