Bally won six innovation awards in two prestigious contests

Over the past four years, Bally has won more than 50 awards for technology innovation, a testament to the company’s focus on Research & Development and providing customers with the trailblazing solutions that drive return-on-investment, improve operating efficiencies, and excite players.

“We are honored to have our products singled out by these panels of well-respected casino operators and other industry professionals,” said Bally Technologies’ Senior VP of Technology Bryan Kelly. “The more than 50 innovation awards we have won since 2009 reflect Bally’s focus on innovation in our core business areas of games and systems while at the same time augmenting our land-based solutions with new areas of focus such as iGaming, mobile, and social – enabling casino operators to drive players to the casino, and the casino to players − at home, work, and on-the-go. This recognition has fostered a terrific sense of pride throughout our organization.”

In Casino Enterprise Management magazine’s Slot Floor Technology Awards’ seventh annual contest, Bally Technologies won four of the 10 awards, garnering praise for Challenge Connection, Elite Bonusing Suite Social Link, DM Tournaments' Bonus Tournaments and Virtual Racing NASCAR.

Bally Technologies garnered two of the coveted “Top 20 Most Innovative Gaming Technology Products” awards for Challenge Connection and its iGaming Platform during the 16th annual competition sponsored by Casino Journal magazine. This year’s contest garnered 75 product entries. The winners of the Platinum, Gold, and Silver Awards, as well as the Attendee Choice Award, will be named and recognized at the Gaming Technology Conference in Henderson, Nevada, next week.

In the two awards competitions, judges chose the following Bally award-winning technology:

Challenge Connection connects select Bally games to a casino’s Facebook app, enabling friendly challenges that drive people to the casino floor and provide powerful marketing and promotions opportunities. 

Elite Bonusing Suite Social Link enables casinos to market floor-wide promotions via social media using Social Casting and Elite Bonusing Suite (EBS) Web Tags, capitalizing on the powerful viral nature of Facebook wall posts − increasing patron-trip visitation and frequency.

DM Tournaments’ Bonus Tournaments enable casinos to run floor-wide tournaments without having to rope off areas of the casino floor or change revenue-generating games into tournament mode, eliminating game downtime and providing labor savings. Player opt-in and individual tournament start deliver optimum flexibility to casinos.

Bally’s open iGaming Platform is an online gaming portal that enables casino operators to augment their land-based casino gaming with online and mobile play-for-free and wager-based games, selecting best-of-breed content from a multitude of providers.

Virtual Racing NASCAR takes Bally’s floor-wide virtual-racing bonus solution to the next level with America’s largest branded racing event. Players on any gaming machine across the casino floor can pick their favorite NASCAR driver and watch the race while continuing their game play.