ASA to launch investigation into alleged advertising irregularities

Camelot defends itself against scratchcard criticism

(UK).- UK National Lottery operator Camelot has hit back at critics who have called for the withdrawal of scratch card games where the us$ 150,000 jackpot has been won, saying that there were still prizes available in the card lines.
2013-03-05
Reading time 35 seg
(UK).- UK National Lottery operator Camelot has hit back at critics who have called for the withdrawal of scratch card games where the us$ 150,000 jackpot has been won, saying that there were still prizes available in the card lines.

Industry observers accused Camelot of mis-selling the cards after noting that customers buying a scratchcard advertising a chance to win us$ 150,000, should actually be given the chance to win the prize.

A spokesperson for Camelot said: "All the top prizes have now been won and we have ceased distribution of the game. However, there are still thousands of other prizes available and, as agreed with our regulator, retailers can continue to sell the stock they have activated for sale."

The Advertising Standards Authority (ASA) weighed into the argument, saying that it will launch an investigation into alleged advertising irregularities should it receive any complaints. 

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