BoyleSports agrees Irish joint venture

SeanieMac.com is expected to go live next month offering online casino games and sports wagering with BoyleSports also due to supply technical, front-office and back-office support as well as customer services for its domain.

Initially set to focus on Gaelic Athletic Association (GAA) games as well as Irish horseracing and soccer, SeanieMac.com will also offer unique features, odds and promotional wagering specials from BoyleSports while the pair is to create and implement marketing activities to promote the new brand.

“We have invested many months and a couple million dollars preparing for the SeanieMac.com commercial launch and the most important component of the business model was selecting the right platform partner,” said Sean ‘SeanieMac’ McEniff, Chairman for Compliance Systems. “We have complete confidence in BoyleSports. Led by the highly respected entrepreneur John Boyle, it is our ideal partner to provide a premier customer experience, risk management and superior services for economical outsourcing of all those sophisticated back and front-office functions.

“This allows the SeanieMac.com team to do what we do best; sales, marketing, branding and public relations to encompass tourism, hospitality industries, Irish sports and its former athletes. Rather than compete with BoyleSports, the joint venture enables both partners to focus on what we do best and capitalise on the SeanieMac.com all-Irish and GAA sportsbook niche.

“This is a major milestone for SeanieMac.com and we are excited to plan a strong and successful launch of wagering operations in March. Currently, we are focusing on a major multi faceted media campaign, which will feature a number of prominent former GAA and extensive television and other media buys, the details of which we plan to announce shortly.”