Inspired has already signed virtual sports license deals with six major Italian operators: SNAI, Sisal, Eurobet, Intralot, Cogetech, and Lottomatica representing circa 90% of the Italy betting market. Further online and retail licenses will be announced soon.
Steve Rogers, Managing Director of Inspired’s Virtual Sports division, commented: “We welcome this announcement from AAMS as we have been preparing for this day for the past 3 years. We have worked extensively on every aspect of our platform to ensure compliance with the AAMS technical standards and we are assured by all parties that our platform is truly the best in class. Our years of experience have shown our virtual sports provide incremental revenues for sports betting operators across all channels. We supply our virtual sports to many of the world’s most successful gaming companies and we’re delighted to now commence deployment of our products to the Italian betting market”
Inspired, besides providing the most successful Virtual Sport product available on the market, is already one of three leading suppliers to the relatively new VLT market in Italy, with contracts for over 10,000 terminals with leading concessionaires. The contracts with circa 90 percent of Italian operators will see Inspired’s virtual sports become a key product for leading operators in Italy.
Generating in excess of €5bn of revenue and €700m gross win every year, Inspired provides its virtual sports products to over 20,000 venues worldwide and is online with over half of the 25 top operators. Inspired has led the global virtual sports market for over a decade by consistently launching new sports and features. As a result, Inspired’s virtual sports were awarded “Best Betting Product of the Year” at the Totally Gaming Awards in January 2012. Currently seven sports (including horse racing, football and tennis) and over 30 product variants are available for retail, in-home broadcast, online, mobile and gaming terminals.
Inspired is preparing to show its innovative range of VLT, Virtual Sports Betting, and Casino products for the Italian market at Enada Rimini 2013, hall A7 booth 200 (12-15 March) where you will be also able to see the world leading virtual sports content on TV, Online and Mobile platforms.